Merck Pharmaceutical’s drug, Singulair was a unique account to work on, since it was ‘indicated’ for 2 separate ‘pulmonary issues’– allergies & asthma. Due to FDA regulations, the drug had to have 2, distinct campaigns for each ‘indication,’ with separate taglines, logos, brochures and even websites! This meant, it felt like, as designer, I was working on 2 different brands…though, I admit, sometimes I got the colours confused in my head! Rubine Red anyone?
Below are some of the various pieces I designed for Singulair. Their respective websites & smaller partnership campaigns, can be found under my digital work.