IBM Smarter Computing RFID

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Not only do I have experience in developing apps and websites, but I’ve also worked ¬†experiential design, which nowadays, is extremely robust due to the integration RFID, VR and one off apps.

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One of the best places for IBM to showcase their innovative hardware, software & overall thinking is at major international tech & design conferences around the globe. But it’s one thing to tell attendees about the most recent developments at IBM and quite another to have them experience it themselves.

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These pieces for the Smarter Computing arm of IBM boosted attendance & time spent in the SC Booth and questions asked. The RFID bracelet lent a fun discovery aspect to the conference overall (gamification, anyone) and drove attendee/ambassador interactions.

 

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