IBM Smarter Computing RFID


Not only do I have experience in developing apps and websites, but I’ve also worked ¬†experiential design, which nowadays, is extremely robust due to the integration RFID, VR and one off apps.


One of the best places for IBM to showcase their innovative hardware, software & overall thinking is at major international tech & design conferences around the globe. But it’s one thing to tell attendees about the most recent developments at IBM and quite another to have them experience it themselves.



These pieces for the Smarter Computing arm of IBM boosted attendance & time spent in the SC Booth and questions asked. The RFID bracelet lent a fun discovery aspect to the conference overall (gamification, anyone) and drove attendee/ambassador interactions.