An NYC based jewelry store in the West Village was looking into doing some rebranding (and has since changed their name to Inaya). Specializing in precious gems, the ‘optimized for mobile’ site needed to showcase the vibrance and high quality of their wares.



To highlight the “Made in NY” aspect, we proposed to have a quick ”interview type’ section on the homepage with the owner & founder. As well as a map for easy navigation to the store itself.




Furthermore, the ‘Look Book” section would pull images directly from the store’s instagram account–keeping the site fresh & relevant to each season’s newest designs.